How To Increase Your Marina Shop Profits

Marina shops are typically small shops located inside of or next to a marina that docks boats. Those stopping by can include visitors in town for just the weekend, those who keep their boats stored for weekend trips and those who live on their boats nearly every day of the year. Visitors and residents stop by your shop because it has a convenient location and makes it easy for them to pick up the things they need. Even if you make good money from your shop, you can still increase your profits in a few ways.


Marina shops are typically small shops located inside of or next to a marina that docks boats. Those stopping by can include visitors in town for just the weekend, those who keep their boats stored for weekend trips and those who live on their boats nearly every day of the year. Visitors and residents stop by your shop because it has a convenient location and makes it easy for them to pick up the things they need. Even if you make good money from your shop, you can still increase your profits in a few ways.

Offer More Supplies

The more supplies that you offer, the more appealing your shop is to those in a hurry. Many shops offer basic equipment and tools for boat owners, but if customers need something special, they'll need to head into town or place an order online. When you offer replacement marine parts, customers know that they can turn to you when their boat needs repairs. You can offer to specially order parts online for those customers too and offer referrals for boat mechanics living near the marina.

Implement a Loyalty Program

A loyalty program is another great way to get customers through the doors of your shop. Loyalty programs essentially reward customers for making more than one purchase with you. The simplest programs provide customers with a small card. They present that card when making a purchase and receive a punch. When they get a certain number of punches, they receive a discount on a future purchase. You can also offer a loyalty program that awards all customers staying at the marina with a discount on their first purchase.

Function Like a Deli

New York delis are more like stores than delis because these shops sell almost everything a shopper might need. To make your shop more appealing to customers, you need to offer the same products that they would travel into the city to get. In addition to replacement parts, oil, life jackets and other boat products, you can sell snacks, boxed or canned foods, cold drinks, ice and other things you might need for a day out on the water. You can even install a deli counter that serves some basic hot and cold foods. The more features you add to your marina shop, the more customers will want to buy from you instead of heading into town.
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